How to install Google Analytics code in Blogger

Google Analytics service launched in November 2005. It’s a free Web Analytics service offered by Google, That provides statistics and basic analytical tools for SEO (that tracks and reports website traffic) and marketing purposes. Analytics is the most widely used web analytics product on the Internet platform. The service is available to anyone with a Google ID (account). Analytics can provide following information about your website or blog.

• How many visitors visit your website?

• Where do they live?

• Your website is mobile friendly

• What websites send traffic to your website

• How can I improve my website's speed?

• Which pages are most popular on your Website?

• Conversion and leads

Set up your account and property

If you have a Google account, you can go to Google analytics and create an analytics account (http://www.google.com/analytics/).

After click the Sign Up button, fill out information about your website.Once you are finished, you will click the Get Tracking ID button.

Install your tracking code

You will get a popup message of the Google Analytics terms and conditions, which you have to agree to. Then you will get your Analytics code and tracking id.

This tracking code and tracking id must be installed on your blog page.

The blog built with HTML files, you will add the tracking code before the </head> tag.

To know more about: Webmaster Tools

Sunil Chandran

Web Master Tools

How to add a website to your Google’s search console account 

The home page of search console, click on ‘ADD A PROPERTY’ button and paste the URL of your   website. The URL should must include the final / mark.

Click ‘ADD’ button and open the site verification page, then select HTML TAG as the verification method. 

Copy the meta tag portion displayed on the html tag verification part and paste it your  site(Blog), before </head > tag. Then follow the instruction mentioned on the verification page and click the ‘VERIFY’ button, display a verification message

How Google crawls a URL on your site.

Copy only the URL of particular post, no need of Parent URL. 

Paste the URL search console page after the parent URL. Then click the fetch button and waiting for the fetching process. 

After the completion of fetching click on the ‘Request indexing’ button

Choose submit method from next window (tick, crawl this URL and its direct links), then press the 'GO' button

Indexing Requested for URL and liked pages.

Read my post about: On Page Optimization

Sunil Chandran

On Page Optimization

On page Optimization, all ranking techniques are directly implemented to the website, to improve the search engine ranking. The on page optimization includes the improvements in the following area: title, headings, meta tag, quality of content etc.

SEO Title

Seo title includes 55 to 60 characters, maximum 70 characters (it depends on pixel width; the maximum pixel width is 512). The title tag must be meaningful (avoid spelling mistakes and grammar mistakes), informative and attractive, It is the second most important factor in on page Optimization. In title, all important letters are start with capital letters. In SEO each page contains a unique title. For the time of title creation avoids the following type of mistake: It doesn’t contain full capital letter. If we did not write title tag at that time bot will considered h1 tag as the title tag but the H1 tag should contain the proper page content. If the Title, h1, h2 tags are missing then the bot considered the reference from other sites.

META TAG

Meta tag includes 155 to 160 characters (Maximum pixel width is 1024). Meta description is unique for each page and don’t copy from other sites. Meta description should be descriptive with focusing keyword (only once), and should not use keyword stuffing. Meta description should not have any spelling mistake or grammar mistake. If the meta description is not valid or missing that time bot will select it from the description page, the page provide improper content that time bot will take description from open directory

URL

URL is an important factor in on page SEO. The URL(Uniform Resource Locator) tells what’s the page really should be, An SEO friendly URL should avoid parameters and other unwanted extensions

Content of the page

Content of the page is what the user came to see and is really important for search engines. It is the most important factor in On page SEO

To know more about: google search engine update history

Sunil Chandran

Google's Search Engine Update History

Beginning Of Google

Google search engine, as a research project of Mr. Larry Page and Mr. Sergey Brin (in 1996), the P.H.D students of Stanford university. In 1996 march Larry’s web crawler started to crawl the webpage. At their starting time they had only one page for crawling, named Stanford home page. It worked on the basis of page rank algorithm, which would produce better result than existing techniques. The existing search engines results were displayed on the basis of how many times the search term appeared on the page. The google.com domain was registered on 15th September 1997 and they officially incorporated their company, Google, on 4th September 1998.

Important SEO Updates

In the year 2000, Google started their advertisement associated with search keywords. But the Google bots had difficulties to crawl these websites. These made improper search result for the users. At that time, Google held meetings for their officials and decided to change their strategy for webmasters. That leads to the development of niche specific sites or content oriented sites. That created more problems as the developers concentrated only on site content with keyword stuffing unnecessarily and that leads to websites with poor quality, low speed etc.

After that, Google created link specific (back links) strategy for webmasters.  At that time webmasters did not concentrated on quality based links; and bought links from third party websites.  These links did not increase the quality of website .Google created web spam team for handling these types of issues. They gave instructions to webmasters and created a quality link specific website. Page rank was the main factor for search engine result at this time. Now page ranking is hidden or avoided by Google. A good page ranked site maintains 10/10 page score. At this time high quality page ranked site will give link (equity pass) to other site and improper sites were listed on the top. To overcome these issues Google introduce link juice, “no follow” and “do follow” links. “No follow” links did not pass equity to other sites.

In 2009 Google changed the algorithm on the basis of user interaction and gave personalized result for each user.

Google introduced panda updation in 2011. It was an important update in the google's search engine history. It was a content spamming related updation. Panda updation avoided keyword stuffing, content duplication, low quality contents, spelling and grammar mistakes. The spammed contents are stored in ‘sandbox’. It’s a temporary storage space in Google. Tinny pages are another type of content spamming, that contain less amount of content in published pages. In 2014 Google made panda 4.0 as a permanent filter in the Google algorithm. Panda update

In 2012 Google introduced penguin updation. It was a link spam related updation. That avoids paid links; adding links in low quality website and forums, comment spamming, sneaky links etc.

Sunil Chandran